Mejorando Group
Moving Forward - Resources to get better all the time.
Building A Powerful Brand Is
No Longer A Luxury
Think branding is only for the private sector? Think again. A powerful brand is the hallmark of a credible government agency and is a “must” as government undergoes transformational change.
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San Francisco, Denver, San Antonio And Wellington, Florida
Over the last few weeks, our team has consulted with different organizations of various sizes and spoken at one conference of government leaders.

The National Association of Housing and Redevelopment Officials (NAHRO) held its summer conference in San Francisco. The City by the Bay is a world-class destination that's always a treat for those attending a conference. Patrick presented R.A.P.I.D. Innovation to a packed house of housing officials passionate about improving the lives of their residents and building stronger communities.
Implementing An Employer Branding Program
You realize that a powerful Employer Brand is a necessity to optimize performance in your organization but not sure where to start? The Mejorando Group consultants are fluent in brand-building for public sector organizations with extensive experience designing brands for a number of government organizations. Partnering with leaders, we help craft the brand which best represents the potential for the organization and then assist with its execution. For more information on developing a customized Employer Branding Program for your organization, contact us today.
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Your Employer Brand Is A Talent Magnet
This edition of Moving Forward is dedicated to the practice of branding – its power and the benefits derived from those leaders who execute their brand with laser-like precision. Crafting and communicating an agency's Employer Brand has emerged as a distinguishing factor between those organizations who attract the best and brightest and those who don't. I describe nine touchstones essential to creating the type of employer brand that progressive leaders desire in building the workforce for the 21st century.

Seth Godin
Consistent with the branding theme in this edition of Moving Forward, Seth Godin is provided here as a resource. Seth has written 14 books that have been translated into more than 30 languages. Everyone has been a best seller. He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and most of all, changing everything. His latest book, We Are All Weird calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
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Where's Patrick?
Check out our schedule to learn where to find us.
Patrick Ibarra
Our consulting work takes us to a number of terrific places and allows us the opportunity to partner with government leaders, as well as speaking at conferences. Check out our schedule as we may be in your area soon.

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Thank you for taking the time to read this edition of Moving Forward!
If there are any topics that you'd like to read more about, please feel free to email me at
We look forward to hearing from you soon.

Keep Getting Better,

Patrick Ibarra
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